Culture



Cathedral
In the late 17th century, Sir Christopher Wren walked unrecognized through the construction site of what would become St. Paul’s Cathedral. He asked three bricklayers the same question: What are you doing?
- 01
The first bricklayer
“I’m laying bricks.”
Hunched over, exhausted. Just trying to make enough to feed his family.
Task
- 02
The second bricklayer
“I’m building a wall.”
Working steadily and efficiently. The best bricklayer in the city, making sure every line is straight.
Craft
- 03
The third bricklayer
“I am building a great cathedral.”
Working with a smile, looking up at the sky. He drops his trowel and stands tall.
Purpose
Cathedral thinking

Van Gogh
“Great things are done by a series of small things brought together.”
The discipline of small things

2024, The Original
Kicks
The IM Digital Jordan
Downloads
2024, Teal CollageWEBP, 762 KBim-digital- kicks- 2024- teal- collage.webp
2025 Teal, top downWEBP, 117 KBim-digital- kicks- 2025- teal- teal- 1.webp
2025 Teal, sideWEBP, 132 KBim-digital- kicks- 2025- teal- teal- 2.webp
2025 Teal, heelWEBP, 102 KBim-digital- kicks- 2025- teal- teal- 3.webp
2025 Teal, opposite sideWEBP, 127 KBim-digital- kicks- 2025- teal- teal- 4.webp
2025 White, sideWEBP, 28 KBim-digital- kicks- 2025- white- white- 1.webp
2025 White, opposite sideWEBP, 89 KBim-digital- kicks- 2025- white- white- 2.webp
2026, IM ConnectedWEBP, 534 KBim-digital- kicks- 2026- im- connected.webp
2026, IM DigitalWEBP, 530 KBim-digital- kicks- 2026- im- digital.webp
2026, IM DisruptiveWEBP, 534 KBim-digital- kicks- 2026- im- disruptive.webp
2026, IM ImaginationWEBP, 533 KBim-digital- kicks- 2026- im- imagination.webp
2026, IM InnovativeWEBP, 534 KBim-digital- kicks- 2026- im- innovative.webp
2026, IM IntelligentWEBP, 533 KBim-digital- kicks- 2026- im- intelligent.webp


