Imagery

    Our photography is modern, intentional and editorial. Real people in real light, in moments that feel found rather than staged.

    On this page
    Woman presenting data charts during a team meeting
    Woman laughing at her desk

    Photography

    We photograph the energy of working life. Natural light, candid moments and shallow depth of field that pulls the eye to what matters.
    Man writing on a whiteboard during a working session
    Monstera plant on an office desk in natural light
    Teammates smiling while working on laptops
    Man playing pool in the office
    Two women in a meeting at the office
    Woman pointing at a screen during a meeting

    Guidance

    These principles keep every shoot consistent, honest and editorial.

    • Composition

      Teammates talking in the office, framed with care

      Arrange office elements and the way people move through them into deliberate compositions. Find angles that show the energy of the workplace without relying on faces.

    • Shallow depth of field

      A hand on a laptop mouse with a soft background

      Shoot wide open, around f/2.8 or wider, so the background falls away. Use selective focus to draw the eye to hands, tools and details.

    • Natural light

      Woman reviewing work in soft daylight

      Use daylight whenever you can, and soften any other light so it leaves no harsh shadows.

    • Real moments

      Man smiling during a video call

      Capture candid moments that show how the team works. Hands on a keyboard, a pen on a notebook, two people solving something together.

    • Detail tells the story

      Close view of black chess pieces on a desk

      Let the objects of the working day say something about the culture. Tools, technology and the small things people keep on their desks.

    • Professional and private

      Woman reviewing a workflow on screen

      Keep every image respectful. Nothing sensitive or confidential appears on a screen, a whiteboard or a desk in the background.

    • Fresh perspective

      A sneaker shot from a low, close angle

      Mix overhead shots, close-ups and wide angles. Use reflections, shadows and framing to give the set variety.

    • Subtle grading

      Man putting in a wireless earbud, graded cool and slightly desaturated

      Keep editing light so images stay natural. Pull color back slightly and grade cool so the set sits with the brand palette.

    Backgrounds

    When a literal photo would distract, use the brand bloom's own gradient and halftone, held still, alone or together.

    • Gradient

    • Texture

    • Gradient and texture