Naming
How we write and say the names we own, in every context.
On this page
Pronounce the letters separately: "I-M Digital." Never "I Am Digital."
Brand name rules
The brand name is IM Digital. Always.
- External communications(website, proposals, case studies, press, social, partner listings)
- Always "IM Digital." No exceptions.
- Internal communications(Slack, internal docs, meeting notes, internal presentations)
- "IMD" is acceptable as shorthand. "IM" on its own is discouraged because it's too generic and easy to confuse in written context.
The I and M don't stand for anything.
Never write "I.M. Digital."
Always capitalize both letters: IM.
Never "Im Digital."
Never refer to the brand as "Imagination Digital" or "Imagination Media."
Don't capitalize the first letters of the word "Imagination" to allude to the brand name.
TotalCare
Never write "Total Care," "total care," "Totalcare," or "TC."
TotalCare is one word. Capital T, capital C. Always written as "TotalCare" in all contexts.
TotalCare is the delivery model that brings all six practice areas together in a single ongoing partnership. It is not a product. In marketing and company copy, describe what the client gets, the partnership and the capabilities, not the contract type. TotalCare is how the client gets access to every capability without managing multiple vendors.
StartRight
Never write "Startright," "Start Right," or "Start-Right."
StartRight is one word. Capital S, capital R. Always written as "StartRight" in all contexts.
StartRight is IM Digital's fixed-scope, fixed-fee first-engagement package.